Acrylic on wall Sponsored by: Farrow & Ball Paints Commissioned 5 x 25 m 2015
Press release: From besmirched bricks to graphic artwork. For almost 75 years, Farrow & Ball has provided extra character for interiors worldwide. In addition to the indoor decorations, the English paint and wallpaper manufacturer now goes a step further into the streets. Together with artist Daan Roukens they added a nice coat of paint on the façade of advertising agency Buutvrij for life. And that was necessary too; the façade was embellished with ugly tags. Cleaning does not help, only replacing it with a more beautiful work of art. Let that be exactly what Daan Roukens has done together with Farrow & Ball.
Reuben Alexander, co-founder Buutvrij for life: “At Buutvrij we solve creative puzzles every day, and always with a positive twist. The outside of our office was also a bit of a puzzle. Because it has been used in recent years as a kind of scrap sheet for beginning graffiti artists. The façade looked horrible and if you clean such a wall, it’s immediately an invitation for new tags. The only thing that graffiti artists do not do is spray over another work. That is why we asked one of the best artists we know to make a work of art from our façade. The fixed, timeless graphic style of Daan Roukens was exactly what we were looking for. He honored the unique architecture of our office and made it into an iconic eye-catcher on the Weesperzijde.”