Glenfiddich: Experimental Series

Glenfiddich: Experimental Series
Wallpaper & fabric
Commissioned
350 x 350 x 250 cm
2016

For the introduction of Glenfiddich newest Whisky flavours in Amsterdam, I was commissioned to create an experience during a tasting session. In an enclosed space covered by painting ‘If You Can’t Be Good, Be Weird #1‘, guests could taste the new Experimental Series. My work evolves around the interaction between order and chaos and other contradictions I encounter. This not only occurs between contrasting colours, or breaking free from patterns while simultaneously creating them, but also on a conceptual level. Both new flavours were created by bending the rules of traditional Whisky making. I translated this to use the painting as an object, contrary to the process and result of traditional painting. With a digitized canvas of the painting I covered the try-out room from top to bottom, including a t-shirt for the guests to wear. With the transformation into wallpaper and fabric, I took the viewer into the experience of my abstract-self portraits and the new Whisky flavours.

Glenfiddich: Experimental Series
Glenfiddich: Experimental Series
Glenfiddich: Experimental Series